Case study · WBS
Leading a corporate venture in education: built the organisation, app and cloud platform, brand and core team from scratch, with market entry in six months.
Fact sheet
Jens SchneidersAt WBS Group, Jens Schneiders led a corporate venture as Head of Innovative Training Concepts. An acquired proof of concept became an independent unit that was on the market after six months – connected to the group and at the same time independently steerable.
There was a proof of concept, but no organisation that could turn it into a marketable offering. Structure, platform, brand and team had to be built and cleanly integrated into the existing group.
01
Building the organisation
Created roles, processes and steering for an independent unit within the group – effectively a carve-in with its own structure and business model.
02
Developing the platform
Built an app and cloud platform as the technical basis of the offering.
03
Brand and team
Developed the brand and built and led the core team.
04
Market entry
Delivered market entry within six months.
An integrated, scalable venture: independently steerable, cleanly connected to the group and with a team that carries the further build-up.
What others can take away
Corporate ventures rarely fail because of the idea, but because of how they are connected. Thinking structure, processes, systems and people together from day one gets you to market faster – and the same applies to carve-outs and integrations.
“Mr Schneiders demonstrated an exceptional aptitude for strategic, structural and organisational development and used his broad entrepreneurial experience […] for a rapid market entry just six months after the acquisition.”
Integration across entities and countries, day-1 readiness, synergies.
02Building robust structures for the growth phase.
03Combining entrepreneurial capital with hands-on involvement.
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